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The future is about progression and change. We need a deconstruction of fashion in its content, its laws and expectations.
www.pelicanavenue.com
Pelican Avenue was founded in 2004 by Carolin Lerch, a graduate from the Antwerp Academy of Fashion and a former assistant of Bernhard Willhelm.
The label‘s intention is to question traditional codes in fashion, to propose a different approach, to avoid stagnation and self-satisfaction. It looks for an opposition to ever changing trends and the destructive attitude of hypes.
Starting point of the collections and series of items are personal multi-layered reflections. The products have to support the expression of these ideas. The results are presented in their totality by different kind of medias like... [more]
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