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European fashion designers have adopted the embellishments, scarifications, colours and textiles of the Masai, and combined them with elements of Western haute couture.
In addition to fashion, the exhibition includes fashion photography, African studio photography, art and documentaries.
Momu has made a selection of work by the photographers Depara and Malick Sidibé, and is also exhibiting several pieces from the work of the contemporary studio photographer Apagya.
Also the publicity campaign by Diesel (1991) "What if Africa were the ruling centre of the world", a quote by president and founder of Diesel Renzo Rosso, will be included in the exhibition.
The last section of the exhibition is a shop designed by Xuly Bėt.
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