||HELMUT LANG MILAN
Via Della Spiga, 11 . Milan, 20121
Tel: 39.02.76390255 Fax: 39.02.76317606
Helmut Lang opened a freestanding shop in Milan, located at Via Della Spiga, 11, the week of April 12, 2003.
In contrast to traditional retail planning, the merchandise is not visible from the street, but is unveiled as one moves through the space. The ground floor will display men's and women's collections, eyewear, and fragrance. The lower level is devoted entirely to accesories and shoes. At 1,770 square feet, the two-floor store is twice the size of the previous Helmut Lang location in Milan.
To interconnect the space, two large monolithic boxes flank the staircase. The boxes appear to go through the floor adjoining the main retail space to... [more]